Advertising & Marketing
The latest news on media advertising, media buying agencies, marketing and ad sales in the TV industry offered by the industry leader.
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Nexstar Doubles ‘101' Promo Spots
By Michael Malone, October 19, 201042 more ads touting value of local TV
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CTAM Summit: Layered Marketing Approaches Propel VOD
By R. Thomas Umstead, Multichannel News, October 19, 2010Efforts build awareness, usage, but navigation, window challenges persist More -
Zenith Ups Global Ad Forecast
By Jon Lafayette, October 18, 2010Cable networks continue to grow More -
DG FastChannel Rebrands To DG
By George Winslow, October 18, 2010Launching redesigned Website, first major ad campaign More -
Magna Sees Stronger Ad Growth
By Jon Lafayette, October 18, 2010Raised estimates from 2.1% to 2.8% More -
Xerox Takes Original Turn
By Jon Lafayette, October 18, 2010New campaign focuses on services instead of copiers More -
NBCU Drops Out of Google's TV Ads Service
By Todd Spangler -- Multichannel News, October 13, 2010Programmer ends participation in Internet-based advertising system More -
Ad Execs Say Early RFI Results Promising
By Andrea Morabito, October 12, 2010But interactive advertising data still in its infancy More -
Amphibian Heads Upstream
By Jon Lafayette, October 11, 2010More multiplatform success for Corry’s unit at Initiative More -
Friends With Benefits
By Jon Lafayette, October 11, 2010
Networks all over the hipness scale are turning to social media to communicate with viewers and build larger, more engaged audiences for their shows. (Photo credit: The Social Network) More
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BC/DC: Eggerton on Washington
June 16, 2010
CRE Revisits Video Consumer Study
Almost half (48%) of shoppers were watching TV in the hour (42 minutes, to be...
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Mel's Diner
May 24, 2010
WBTV’s Roth: ‘Nikita’ Big Part of The CW’s Future
With 26 Warner Bros. TV-produced series now slated to air on the broadcast...
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BC Beat
May 20, 2010
Sorry, PTC, But Who Gives A $#*!?
In a shocking development, the Parents Television Council on Thursday expressed...
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BC Beat
May 19, 2010
Upfronts 2010: $#*! David Poltrack Says
By now it should come as no surprise that CBS executives used the network’s...
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Song I wrote about the number on worst insurance company, Allstate. Title: You're...
layla fanucci– 10/8/2010 1:40:28 PM EDT
in response to Allstate Sponsors DIY's Disaster Home Seriesits about time that Direct tv has it on ...
DonnaAmaral– 10/1/2010 9:02:03 PM EDT
in response to WWE's 'Friday Night SmackDown' to Debut on SyFyLet's see. Counting the multiple Law & Orders as one show makes Wolf's track...
Reality check– 9/27/2010 6:51:57 PM EDT
in response to Madison Avenue Anticipates Better Days for NBCI enjoyed 'Army Wives' very much, can't believe I can know longer see it. Missed...
Charlene Ritchie– 9/19/2010 10:28:00 PM EDT
in response to Lifetime Prepares ‘Army Wives’ Mini-Marathon
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Schmooze Picture Gallery: Oct. 18, 2010
View photos from recent industry events, including New York Comic Con and The Paley Center's "An Evening with General Electric Theater"...
Schmooze Picture Gallery: Oct. 11, 2010
View photos from recent industry events, including Comedy Central's "Night of Too Many Stars" and ATAS' "Celebrating 45 Years of Days of Our Lives"...
Left Coast Bias
That's my advice to television networks and studios hoping to help make a middling show into a hit, or turn a hit into a monster. I don't mean airing a show live; I mean finding a way to take the brand on tour to let viewers get a little closer to the action. More.
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